Shameless Self Promotion
I am not usually one to rail against the competition. After all, I am a free market guy and competition is a good thing from my point of view.
However, I am making an exception today and want to point a few things out.
We ran a TCS ad in the last issue that basically listed all the things that the national fly fishing magazines write about and all the things that TCS writes about. The national mag portion listed exotic rivers you can’t afford to fish, lodges you can’t afford to stay at, expensive fly rods you can’t afford to own, expensive cigars you can’t afford to smoke, and expensive scotch you can’t afford to drink. The TCS listed rivers you can drive to, hand me down rods, cheap smokes and cheap beer, and shitty campgrounds. You get the point.
I recently happened upon six issues of Fly Rod and Reel and I can tell you that the above statement is mostly true.
I also recently happened to be solicited by one of the regional fly fishing mags via full color post card. It purported to contain stories about the rivers (waters) that I fish. I took a closer look at the magazine and noticed that the post card was mailed from Escondido, California and the subscription information, if so desired, could be returned to Milwaukee, Wisconsin. These places are hardly on the banks of the AuSable, PM, Clinton, Paint Creek, Jordan, Black, White, Ocqueoc, Johnson Creek, Thunder Bay Etc. Etc.
I offer you this. The Cedar Sweeper is headquartered in Dearborn Heights, Michigan. That is the address listed on our paperwork and that is our home city. We write about all the rivers I mentioned above including our surrounding lakes. We are a Michigan magazine, produced in Michigan, by Michigan fishermen. You might get a story our two about Michigan out of the others over the course of a year but every issue of The Cedar Sweeper is about Michigan and her fly fishing.
Keep that in mind next time you are filling out or mailing that subscription card or clicking on the Buy Now Button.
Thanks for dropping by.